It all began when Roy went shopping for me, and felt out of place in a lingerie store. Simply put, he saw that the business really only catered to men and was failing to attract a significant following amongst women because of it. He was 47. Source: www.express.co.uk. He went for the name “Victoria” to evoke the kind of respectability that is associated with the Victorian era. The Washington Post. What is not so known about the company is the tragic story of its founder, Roy Raymond. As Naomi Barr notes for Huffington Post: "He chose the name 'Victoria' to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria's 'secrets' were hidden beneath.". He spoke with other male friends and came to the realization that there was a huge gap in the women's underwear market. He jumped to his … The founder of Victoria's Secret was a man named Roy Raymond. (8min.) He borrowed $40,000 from a few family members, and got another $40,000 from a bank loan. Needless to say, purchasing Roy Raymond's business was an extremely prudent decision. Roy Raymond: The tragic genius at the heart of Victoria's Secret. No just because she's famous and her name is "Victoria" It doesn't mean that she owns it. 3. Wexner was a businessman himself, also in retail, and quickly recognized what was wrong with Raymond's business. Within four-years Raymond’s company was generating $4M annually. The sexiest panties & lingerie. He had a close relationship with Jeffrey Epstein, but he ended their connection in 2007 after al… Also, this was the only home run of an idea that Raymond … Around the same time, a man named Leslie Wexner walked into a Victoria's Secret for the first time. ↑ 6,0 6,1 Adler, Carlye (9. In essence, he created a situation in which men loved to look at the catalogue and women loved to shop at the stores. Roy Larson Raymond (April 15, 1947 – August 26, 1993) was an American businessman who founded the Victoria's Secret lingerie retail store in California in 1977. Mr Raymond threw himself off San Francisco’s Golden Gate Bridge in August 1993. This is not to say that the billions of dollars the company now possesses would have prevented him from making that fatal choice. #1 Its founder jumped off the Golden Gate Bridge. The last thing you want to do is box yourself in. Victoria's Secret Founder Kills Himself, Company Uses African KidsTo Pick Cotton For Their Products! But it wasn't enough to build a $6bn empire. Thus, it was always meant to be a tasteful shop where sexuality didn't have to be such a secret and underwear could be fun. All he could find were hideous floral-print nightgowns. Success in business is all about finding a hole in the market and attacking it with vigor. There is nothing that explains America to Brazilians better than this story. He wasn't able to look beyond the limits of his own perspectives and see what the consumer desired. Gaye is now a 65-year old professor at Samuel Merritt University. Ten years before The Social Network I told everyone I met in Brazil the story. „Victoria's Secret - Fashion Brand | Brands ... „How Victoria’s Secret and its fashion show went primetime — after its founder killed himself ”. 10. Victoria’s Secret tried to change that,” says Gaye, Roy’s wife. Roy tried other projects, but could never get anything going. Raymond's idea was revolutionary. You must be logged in to post a comment The prestigious US investigation included interviews with more than 30 current Victoria's Secret executives, former employees, employees, partners, models and court documents. 1 decade ago. In the 1950s and '60s, women's underwear was not designed to be sexy. 1235. He took Raymond's initial idea and built a vast empire, creating a business loved by men and women alike. TIL that Victoria's Secret founder sold it for $4m. Following his disastrous visit to the department store, Raymond had an epiphany. They named the company after the Victorian period during which their home was built. Executive summary: Founder of Victoria's Secret. Login. Log in- Posts - Add New - Powered by Excellent Technology Solutions - Designed by Excellent Technology Solutions Inc. BOMBALI DISTRICT COUNCIL TO EMBARK ON MASSIVE INFRASTRUCTURAL PROJECTS, Powered by Excellent Technology Solutions. Citations: The Tragic Story Behind Victorias Secret (Huffington Post), Roy Raymond (Time), Roy Raymond 47 Began Victorias Secret (The New York Times), Leslie Wexner (Forbes), Victorias Secret Fashion Show (CBS), women's underwear was not designed to be sexy. 6. It's incredibly sad that Raymond ended up killing himself. Les Wexner is an American billionaire who founded L Brands, former owner of Victoria’s Secret. ↑ 7,0 7,1 Barr, Naomi (30. He then tried to start a children's retail store, and went bankrupt. Ultimately, Wexner saw Victoria's Secret's potential and bought the business from Raymond for $1 million in 1982. It couldn't have come at a more perfect time. Just last night, the success and splendor of the company was put on display at the Victoria's Secret Fashion Show. In reference to this era, Carlyle Adler of Newsweek highlights: Victoria's Secret completely changed the game when Raymond founded it in 1977. In the mid-1970s, a man named Roy Raymond walked into a department store to buy his wife some lingerie. 2.5k. Not long after, Raymond and his wife ended up getting a divorce. Mr. Raymond opened his first Victoria's Secret shop 16 years ago in the Stanford Shopping Center with a $40,000 bank loan and $40,000 borrowed from relatives. Posted by 3 years ago. He said later that his inspiration for the shop came from an uncomfortable visit to a department store to buy a negligee for his wife. 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