Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), No public clipboards found for this slide. However, it is still unclear whether airlines obtain substantial competitive advantages through an international alliance and how to measure the competitive advantages of alliances and airlines. Same for KF. ADVANCED COMPETITIVE POSITION ASSIGNMENT Full fledged carrier like Jet, KF share resources between LCC and FFC ( full fledged carrier)Highest Load factor of Indigo therby maximum utilization of resourcesJetLite employee count is less but Jet Airways emloyeesappraochs 6000. Rather than starting its own app based taxi service, it should tie up with existing players like Uber and Ola. exposure of Low cost airline operation and also seen bankruptcy of some LCCs up References. Indigo is a no-frills carrier; a strategy which is helping the airline in keeping the cost of operation low and passing on the benefits to end customers. Products in the marketing mix of Indigo airlines The core product of Indigo airlines is of course Air travel. IndiGo offers an array of add-ons to make your journey more comfortable. 2. Aviation industry is a highly competitive industry because of which it is difficult to earn high returns in this sector. There are various strategies implemented to ensure the low costs are sustainable while slowly venturing They have a relatively young fleet and the average age of their Looks like you’ve clipped this slide to already. The brand Indigo which is known for on time service is a reputation that Indigo has built over a period of time and it is not something that the competitors could 13 easily imitate. Core Competence and Competitive Advantage - Indigo Airlines and ITC, STRATEGIC PATHS: SPICEJET AIRLINES, STRUGGLING LCC (INDIA), Strategic growth analysis indi go airlines, No public clipboards found for this slide. Mr. Rakesh Gangwal joined United Airlines in  A single aircraft type It has its primary hub at Indira Gandhi International Airport, Delhi. 7. Govt regulation prevents indian carrier for starting international operations before 5 years of inception. The airline operates to 57 destinations both domestic and international. fleet to 97 aircraft. About us. INDIGO AIRLINES You can change your ad preferences anytime. The case describes the journey of Indigo, the airline founded by Rahul Bhatia in 2006 and how it was introduced as a Low Cost Carrier in the market, faced government barriers, and still managed to emerge as one of the fastest growing airlines in India with a market share of 37% as of February 2015. 1. Soon it got confirmed; in 2015, Indigo airlines became India’s largest airline. the Company. See our Privacy Policy and User Agreement for details. 1994. 4. In 2019, Jet Airways has closed down operations. Mr. Gangwal then joined Air American airline, 2017. American Airlines using technology to make its people the competitive advantage. Indigo airlines have reached competitive advantage over spice jet due to its price tag of the air tickets. Indigo airlines was an advancing airline gaining reputation for budget traveling and cheap air fairs. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. “Competitive Position Analysis of Airlines: ... competitive advantages based on M. E.Porter’s theory, and the so called “outpacing strategy” based on Gilbert/Strebel. If you continue browsing the site, you agree to the use of cookies on this website. 2. close in the USA. Hence indigo started late. Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India 2. 3. An exclusive analysis of online chatter about India’s seven largest domestic airlines (according to passengers carried in January-March 2018) by MavenMagnet for ET Magazine decodes how the brands fare in the minds of fliers on a range of parameters. IndiGo is an Indian low-cost airline headquartered in Gurugram, Haryana, India.It is the largest airline in India by passengers carried and fleet size, with a 59.24% domestic market share as of August 2020. Indigo airlines have reached competitive edge over spice jet due to its price tag of air tickets. AnalysisKF is combined share of full fledged and low cost airlineHence, Indigo is the market leader in LCC segment (29 %) and over all 19% share. aircraft is 3.26 years. IndiGo's main competitors include Copa Airlines, Avianca, SAS (Scandinavian Airlines) and Norwegian Air Shuttle. The competitive rivalry is the analysis of the brands and the product, its strengths and weakness along with the … commenced operations in August 2006 with a single aircraft, and has grown their Mr. Rahul Bhatia is the Promoter and Non-Executive Director of The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable.  An award-winning service Threats of Substitute Indigo Airlines has one of the major airlines in India in terms of market share. VRIN ANALYSIS As can be seen from the above figure, Indigo’s fleet utilization, brand and human resources are all valuable, rare, inimitable and non-substitutable resources that give Indigo a distinct competitive advantage. To this end, Dubai and Emirates Airlines have worked together to capitalise on its position as a convenient stop-off en route to Asia and Australia. IndiGo Airlines is a focused Low Cost Carrier in the Indian domestic air Abstract. He has more than 30 years of indigocompetitiveanalysis-121206023350-phpapp01 - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. holds a master’s degree in business administration from the Wharton School, Competitive Advantage Case Study: Alaska Airlines When we talk about airlines, we usually think of the three major airlines like Delta, United, and Southwest as be the most successful. Not one person that I talked to has ever mentioned Alaska Airlines among the most successful. In November 2001. Strengths come from positive aspects of five key resources & capabilities - human resources, activities & processes, past experiences and successes, physical resources such as land, building, and financial resources . IndiGo Airlines. Clipping is a handy way to collect important slides you want to go back to later. Compare IndiGo to its competitors by revenue, employee growth and other metrics at Craft. The takeaways from the Jet Airways competitive strategy Indigo Airlines’s competitive advantage strategies can be understood in light of Michael Porter’s generic and intensive growth model. The strategic vision for Dubai, in particular, is geared to give it a quantum level of competitive advantage relative to its rivals, by means of a ‘differentiation strategy’. The fifth part of the work contains the real use of competitor strategies, with an in depth The airline has become the new market leader with its slow and steady approach within just six years of launch. “low fares, on-time flights and a hassle-free experience” to our passengers. IndiGo's operations are far less complex than Jet Airways, it runs a tight ship and has lower unit costs than peers. He An airline’s quick customer service and on-time performance help fuel positive conversations about the brand online. Low costs of operations, surplus capacity coupled with falling ATF prices propel Indigo towards a very valuable position to capture significant Indo Gulf market. US Airways Inc. as the President and Chief Operating Officer. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Indigo-airlines. STEP 7: VRIO Analysis of Indigo Airlines: Vrio analysis for Indigo Airlines case study identified the four main attributes which helps the organization to gain a competitive advantages. 5 reasons why IndiGo is market leader today On-time, great service and spanking new planes is the key to IndiGo's success. At the comfort of hindsight, bulk orders have benefitted IndiGo with valuable incentives, which have given it the structural advantage of lower rentals, while single fleet focus and strong balance sheet have lent IndiGo asymmetrical advantages on maintenance costs, redelivery expenses and supplementary rentals. competitor analysis of indigo airlines What marketing strategies does Indigo-airlines use? See our User Agreement and Privacy Policy. Strengths are the Indigo Aviation capabilities and resources that it can leverage to build a sustainable competitive advantage in the marketplace. medium or long-term factor that works in favour organisation or at least  Leading Low Cost Carrier in India Founded in 2006 First flight Delhi-Guwahati-Imphal 4th August 2006 Presently 26 destinations in India, 259 flights everyday A fleet of 43 A320 in service ( August 2011) 238 A320 on order, expected a total of 100 A320 by 2015. 11. Clipping is a handy way to collect important slides you want to go back to later. Indigo Airlines SWOT Analysis Indigo Airlines Strengths Below are the Strengths in the SWOT Analysis of Indigo Airlines: 1. See our Privacy Policy and User Agreement for details. Senior Vice President - Planning in November 1994. Stay up to date with our latest flight offers and enjoy additional savings with exclusive cashback and discounts on booking directly with us. With the help of this comprehensive study, we have suggested recommendations that can be adopted by IndiGo to sustain its competitive advantage by utilizing its cost leadership strategy. The eventual aim of any airline the size of IndiGo across the world is to edge out competition and make them vacate markets after which the airline can price itself high and make steady profits! You can change your ad preferences anytime. Available facts point towards present competitive advantageous position of Indigo Airlines. Operating to limited number of destinations has helped the carrier to remain focused and this is one the competitive advantage that Indigo have over peer companies. Analysis of Indigo airlines and airline industrty. Competitive advantage in the Marketing strategy of Indigo Airlines. France as an Executive Vice President - Planning and Development in November The company has adopted a combination of cost leadership, differentiation and focus strategies to handle the competitive pressure. With the addition of the promotional system indigo airlines can not only gain edge over spice jet but can also get the client data basic that spice jet posses. See our User Agreement and Privacy Policy.  A high operational reliability University of Pennsylvania, with a major in finance. Now customize the name of a clipboard to store your clips. If you continue browsing the site, you agree to the use of cookies on this website. IndiGo's single fleet no frills model gives it an advantage over its rivals. It operates from the national capital Delhi and its tag line says Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Over the past several decades, airlines have formed and participated in international alliances to seek competitive advantages. Continuous High performance by Indigo Airlinescould be a distinguishing factorBrand building based on this factor Airline On Time Performance Indigo 84% SpiceJet 84% JetLite 54% Kingfisher 70%. IndiGo has: Only LCC to make consistent profits. American airline does not have that much competitive advantage, and because of their sustainability issues, they have to revise their policies, but it is consistent with pioneering technology, innovation, marketing campaigns, and unique ideas, and it also uses its alliances for competitive strategies. Looks like you’ve clipped this slide to already. 4. 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